Precision Ag in Action

Investing in tech will improve your large scale farming operation by minimizing labor costs, reducing inputs, improving yields, and more. Learn more today by downloading our Precision Ag white paper.

Background

The agriculture industry is being reshaped by rising input costs, worsening droughts, and ongoing labor shortages. Farmers are under more pressure than ever to do more with less—without sacrificing profitability or sustainability.

East Valley Seed Co, a seed producer in Oregon’s Willamette Valley, faced these realities while producing everything from grass to cabbage seed. To stay competitive, they needed to improve efficiency and sustainability—without replacing their entire equipment fleet.

Challenge

  • Input costs skyrocketing by 28% since 2020
  • Wasted fertilizer and pesticides cutting into razor-thin margins
  • Workforce shortages threatening productivity at harvest time
  • The need for modern tech without multi-million-dollar fleet replacement
  • Sever drought is impacting 234.4 million acres of farmland across the United States

Solution

Working with Papé Machinery Agriculture & Turf and John Deere, East Valley Seed retrofitted its existing machines with powerful Precision Ag upgrades:

  • AutoTrac™ GPS Guidance – Provides automated steering that minimizes overlap in the field, saving time, fuel, and inputs while also reducing operator fatigue during long days of planting, spraying, or harvesting
  • ExactApply™ Sprayers – Offers individual nozzle control for precision application, cutting chemical waste, reducing input costs, and ensuring consistent coverage that meets both agronomic needs and regulatory compliance. These precision tools help farmers stretch limited water resources further.
  • John Deere Operations Center – A digital command hub that delivers real-time, remote visibility into machine performance, field data, and productivity, allowing farmers to make faster, data-driven decisions and maximize uptime

These upgrades delivered state-of-the-art precision, without the cost of starting over.

Result

The impact was immediate and measurable:

  • Reduced input costs through near-elimination of overspray and chemical waste
  • Higher yields and healthier crops with precise, data-driven application
  • Optimized labor use during ongoing workforce shortages
  • Less downtime, more productivity thanks to automation and remote monitoring

As James Emmet of East Valley Seed put it: “It gives you an incredible amount of information right at your fingertips.”

East Valley Seed Co.

East Valley Seed Co. has put Precision Ag tech like GreenStar, AutoTrac, and ExactApply to work for them. Find out why they've tried it all—and made the choice to go with the green.

“You can see where all your equipment is, what it's doing in the field, and what you're accomplishing in an hour. It gives you an incredible amount of information right at your fingertips.”

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